Let’s face it, it’s always competitive to attract and retain top talent. However, small changes that you can make to your recruitment process can help you stand out from the crowd and attract the best candidates to your business. Here are three simple yet effective ways to transform your hiring process:

Understand This Is A Sales Exercise

Based on our experience, this is where many businesses get it wrong. Spending all your time working in a business, you don’t understand enough about the job market, what candidates are looking for and how your EVP (Employee Value Proposition) might resonate with candidates. While you might be fully on-board and understand all the reasons that make your company great to work for, you need to treat this a bit like a consulting exercise:

• How does your business stack up? What are your key offerings to candidates and how does your business compare to competitors?
• Understand your candidates – what are they looking for? Is it an opportunity to progress their career by working on meaty projects? Is it a pay increase by moving away from their current employer? Are they seeking a better work-life balance?
• Talk to your employees about what attracted them to work for your business in the first place and what makes them stay. This is a key part of unpacking an EVP. 

Highlight Flexibility And Work Life Balance

With the rise of remote work trends, embracing remote work opportunities can significantly expand your talent pool. By removing the constraints of having to work from an office in a particular location, you can access a diverse range of skilled professionals from around the globe. Many employees are opting for hybrid working where they might work from home 2-3 days per week. These options offer flexibility and autonomy, which are highly valued by top talent seeking a better work-life balance.

To leverage remote work effectively, consider offering remote positions or flexible work arrangements. Utilise video conferencing tools to meet with your team members virtually and conduct collaboration sessions. Highlight your remote-friendly policies in job ads to attract candidates who prioritise flexibility and remote work opportunities.

Craft Compelling Job Ads

For the most part, job ads are a yawn fest. They’re not candidate centric and they promote benefits that, for the most part, should be fairly standard. They also tend to overuse meaningless phrases like ‘amazing opportunity’ or ‘We’re on the hunt for a unicorn!’

In order to attract top tier talent, you need to have the candidate in mind. A well-crafted job description not only outlines the responsibilities and requirements of the role but also reflects your company’s culture and values. In order to make them truly compelling, you need to highlight the unique aspects of your company culture, such as team dynamics, opportunities for growth, and workplace perks. Use inclusive language to appeal to a diverse range of candidates and avoid jargon or buzzwords that may deter potential applicants.

If you’d like to discuss some simple ways you can attract top candidates to your business, speak to the team at Flexi Personnel.